The Formula For A Profitable Web Site
Posted By Jasper Longfellow on May 22, 2010
Have you visited Amazon.com or Comcast.com lately? What was the first thing you thought when you landed on the site? Most likely, it was something like: “Terrific, now that I’m here, lets get to what I need.”
Now, think for a moment about a site you may have visited that was less effective. Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur. I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”
The key to an effective website on the Internet lies in trust. This is particularly critical for authors or speakers whose products and services are, for all intents and purposes, themselves. A visitor to your site will click away and won’t return at any time they have reason to doubt your integrity. I would like to point out a few of the essential ingredients to forging that belief and developing an effective web site.
The first and foremost component is to ensure that your site supports the fact that you are a real person. Your site visitors should understand from the minute they arrive on your site that you are unique and different from all the others out there. There are a number of ways you can meet this objective. Pay careful attention that your website copy is in your own words and you might want to find website art to cement your message. Just never lose site of what you want your visitors to know about you from your site.
Next your web site must tell your visitors immediately that you have a proven reputation in your industry. One way to achieve this is through the strategic use of effective copy writing and testimonials. Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view.
Lastly, you must convey through your web site that you can resolve your customer’s troubles. Most visitors are so busy that they would be happy to stop looking for a solution to their problems and accept the one that you offer. Your effective, believable website is your advertisement to make that happen.
Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.